Agricultural Marketing

Agricultural marketing covers the services involved in moving an agricultural product from the farm to the consumer, including planning production, growing and harvesting, grading, packing and packaging, transport, storage, processing, provision of market information, distribution, advertising and sale. Its arrangements range from casual, informal transactions between individual growers and buyers to sophisticated systems such as contract farming, and its purpose is to coordinate the interests of farmers, intermediaries and consumers across that whole chain. The field addresses the practical and organizational problems of connecting often distant rural production with urban and rural demand.